Interviewed yet again, this time about authenticity in blogging

There are a few comments about blogging that might be of interest in this interview I had with Crimson Soapbox. In fact, I want to take a bit of time to elaborate on some themes:

  • Good blogs have some kind of personality. I’ve been doing this too long to argue otherwise. The information you give as a blogger can usually be had nearly everywhere else. People are coming to you because you are something different. Maybe you interact more with your audience, maybe you have unique tastes, maybe you have a personal situation that people want to hear more about.
  • The really, really hard work isn’t joining a niche and finding a ready-made audience. The really, really hard work is laying the groundwork to make a niche sustainable. Someone said that my current traffic demonstrated that I must have profitable, popular topics. I burst out laughing. I don’t know how, but over time, we’re going to need to find a way to encourage people to stick it out with less than popular, profitable topics. If it doesn’t happen, media is worthless. The only thing that makes media truly worthwhile is the possibility it could aid independent thought. If we all think the same, that’s dangerous, to say the least.

Anyway, hope you enjoy the interview, and there are two others in case you want to read them: “Exclusive Interview: Ashok Karra” & “A Frank Interview with Ashok Karra.” There’s also this on blogging from a while ago: On Blogging, Having an Opinion, and the Quality and Trustworthiness of Your Voice

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