“For DecorMyEyes, Bad Publicity A Good Thing” (nytimes; h/t aldaily.com) – you may need to use bugmenot to access this. It’s well-worth it. The article is about a man who realized that by bullying and even threatening his customers, he could get negative online reviews written about his site. The trick: Google doesn’t properly discriminate why links are pointing to a site. The negative reviews caused his site to soar in the search engine rankings, bringing him a ton of business.