Prompt: If you’re thinking about starting a blog, don’t

In my experience, anonymous or not, the quality of one's insights and shrewdness of one's observations are the things that tend to push a blogger up through the ranks.

- Dan Drezner

I actually laughed out loud reading that.

I realize I have given advice that was semi-skeptical about blogging nowadays. Right now, I'm even more skeptical than ever before: the market looks over-saturated to me, and while I love the amount of choice I have as a reader, I can see the struggles people are going through to get started and get an audience.

You can pull off having a blog with really solid traffic: if you have multiple authors, stay current, update several times a day and promote like crazy, you have a chance. And some of you may need to take this chance - I blog because I know that even people I respect and admire aren't doing enough to make sure as many people as possible share in real learning and the questions which attend that enterprise. But I can safely tell you that for most of you, this isn't worth it, and the key is in seeing how wrong Drezner is in the quote above.

For the earlier generations of bloggers and content creators on the web, few or no people were doing what they were doing. By being first, they established themselves firmly - without even trying - in search engines, web culture, even among mainstream media. It didn't matter if they were boring or derivative: what matters is that they were first, and time has made them that much bigger and decreased the odds of the rest of us having that sort of success.

In a deep way, they've shaped the audience we have on the web, and made that audience frightfully limited in its capacity. The gulf between content creators and people who post in forums or hang out on places like Digg seems to me to be vast: one set of people is usually actively looking for better stuff online, better personalities, experimenting with different resources and strategies to see what might appeal to people or make better content. The other set links to whatever makes their point, at best: usually, they're here because they can be heard, and that's all that matters. You can kinda see how this came about when you ask "hey, how many longtime readers of one of the first blogs established something successful and noteworthy?" I'm sure plentiful examples exist, but I can guarantee they're not saying anything "insightful" or "shrewd." Their "success" is coming about because the online audience is conditioned a certain way: all this talking, and truth be told, there isn't very much online that's actually unique.

Anyway, while I think Drezner is wrong, I'm actually ranting to set up a question: Am I correct about the significance of being "first," or is this incoherent? If I'm not correct, are there other reasons why Drezner may be wrong? Or is he ultimately right? After all, I'm reading and linking to a number of things I like online: I don't hate it here. I do think there's an enormous amount of redundancy, though, and that's indicating something about the web: it isn't about "insight" or "shrewdness" usually - it's about catering to an audience and affirming them, rather than challenging them.

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5 Comments

  • I do think there’s an enor­mous amount of redun­dancy, though, and that’s indi­cat­ing some­thing about the web: it isn’t about “insight” or “shrewd­ness” usu­ally – it’s about cater­ing to an audi­ence and affirm­ing them, rather than chal­leng­ing them.

    You pretty much summed it up right there. Absolute hys­te­ria dom­i­nates, if you read (as I do), the com­ments sec­tions after any given arti­cle. Take the NY Times for exam­ple. If Krug­man pumps out an arti­cle with a few talk­ing points (how did this guy win a Nobel?), there are lit­er­ally hun­dreds of syco­phants that are just WAITING to say, “Paul, thanks for the great arti­cle! I com­pletely agree!”

    There have been a cou­ple times that, upon see­ing this trend, I have offered an opin­ion on the read­ers’ forum that didn’t quite fit squarely with the author. I was doomed to the bot­tom of the pile, with few peo­ple hit­ting the “I like this” (or what­ever it is) but­ton under my post.

    Out­side of those uber-mega organs, ie the Times, it almost seems like pure chance: I only find what I like by stum­bling across it, lit­er­ally. That’s even how I came across Rethink: just hit the Stum­ble but­ton, and see what pops up.

    I think you have a point about being first, too. Drudge really isn’t any­thing spe­cial, and the same even goes for RCP. There are any num­ber of peo­ple who could do the same exact thing — those sites are basi­cally echo cham­bers. But lots of ppl know of them! I just won­der if the demo­c­ra­tic nature of blogs hasn’t ruined them — it seems like phar­makon, both a cure and a poison.

  • Thanks for the post and com­ment, guys. I totally agree!

  • :)

    Seri­ously, I do think that peo­ple search the inter­net for like-mindedness and self assur­ance. Not for a chal­lenge or insight. I’ve cer­tainly been guilty as such. It’s not hard to under­stand that while you are feel­ing awk­ward or weird in your beliefs it’s nice to find… con­cur­ring opinions.

    It does seem odd to me, how­ever, that peo­ple don’t really seek beyond that. I’m always fas­ci­nated by the other side, alter­na­tives, and I do love to learn.

    But do most peo­ple? I could make an argu­ment in both direc­tions. I don’t know what the answer is, but in this case I might be lean­ing toward an expla­na­tion of lazi­ness or a sense of being over­whelmed by all of the infor­ma­tion “infor­ma­tion” out there.

  • hmmm well i have to dis­agree, I think that as long as one is will­ing to work hard && post about things that are authentic+interesting the blog will be sucess­ful. Posts that make one feel that life is more ‘mean­ing­ful’ will result in a thing called ‘mad hits’ I recently started my blog and I do get ‘mad’ hits on some and on oth­ers I get a few but it’s all right. I just keep it fresh/relevant and enjoy the ride.

    A good exam­ple of a good blog I feel is a very good ex. is HIPSTERRUNOFF.COM

    great blog, fun reads, authen­tic, and alt doesn’t post a ton every day and is a blog I feel gath­ered an ‘audi­ence’ fairly recently to say it wasn’t the first. And only one author.

    I think the benefit+problem of this blog is that it’s very very niche ori­ented in a way. kind of hard to relate some­times and fairly long w/o visual aids. In other words and bluntly said ‘bor­ing’. but I still enjoy read­ing it b.c I feel that I learn some­thing new about life.

  • I guess the Oscar’s “bor­ing” remark says it all. I hear, i.e., read, the same kind of remarks regard­ing an online course I teach. Of course bore­dom merely speaks of your par­tic­u­lar present mood, and not any­thing about the topic under dis­cus­sion as such. Blog­ging encour­ages such assertion–“I com­pletely agree.”

    It should not be for­got­ten that “mean­ing­ful” posts which get mad hits aren’t always mean­ing­ful, and niche blogs which receive no hits are often meaningful.

    It is dif­fi­cult as a blog reader these days to make head­way through this vast uni­verse of dis­cus­sion. The “demo­c­ra­tic nature” of blogs–as t-hag notes–limits dis­cus­sion. Add to that the anony­mous char­ac­ter of much of the speech online–even when the blog­ger tells us who he/she is–and you get the redun­dancy and banal­ity of much discussion.

    So we have some sort of a con­tra­dic­tion between par­tic­u­lar self-expression and abstract gen­er­al­ity. This seems to be the place where “estab­lished” blog­gers step in. They carry some sort of author­ity for being there the ear­li­est, and they become the “blogs of record.” Drezner him­self is one such example.

    So indeed it does mat­ter who had right of first possession–as it were– on the blo­gos­phere. The city on the fron­tier was named after the founder, and other erst­while founders con­tin­ued west­ward. Has the blo­gos­phere reached the year 1890–the year FJ Turner tells us the US Cen­sus Bureau announced the clos­ing of the frontier?

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